Target Pride 2023 backlash
Moment · 2023
Target pulled Pride items after threats; over 100 groups demanded their return.
Gays Against Groomers
@againstgrmrs · May 10, 2023
This is what you will find in the kid’s section of @Target. We urge you to take your business elsewhere. They are indoctrinating and grooming them with LGBTQ ideology. It is highly inappropriate and disturbing. We hope there are enough parents out there that understand how
Spread Score
How it worksNumbers
- Peak proxy date
- Jun 2023
- May 10 ’23 to Jun 2023
- Platforms
- 7
- Started on X
- Origin
- Organic
- Retail
How it spread
Trace the originBoycott videos spread from X to Instagram and TV. Target removed Pride items after threats, then faced criticism from LGBTQ groups. Target later said the backlash hurt sales but could not isolate its effect.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
May 2023
Reuters press · May 23 ’23
Reuters reported that Target was removing Abprallen products from all US stores and its website.[5]
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Spread the same way
Do this
- 1Plan staff protection and public responses before launching contested merchandise.
Every number (9)
- Seed post on X only; approximate live view counter“1.5M Views”1.5M[1]
Press (4 outlets)
- May 24, 202314 days in
Reuters (via Yahoo Finance) · Target removing some LGBTQ merchandise following customer backlash
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