Peloton's And Just Like That response ad
Campaign · 2021
Peloton's Mr. Big reply drew a reported 4.6 million Twitter views before its withdrawal.
Spread Score
How it worksNumbers
- Seed to milestone
- 4 days
- Dec 12 ’21 to Dec 16 ’21
- Platforms
- 5
- Started on X
- Origin
- Seeded
- Health & fitness
How it spread
Trace the originPeloton answered Mr. Big's TV death with Chris Noth and Jess King on December 12. Tubular reported 4.6M Twitter views in three days. Peloton withdrew the ad on December 16 after allegations against Noth, which he denied.
Documented milestone; not a measured attention peak.
Timeline (15)
December 2021
HBO Max precursor · Dec 9 ’21
And Just Like That premiered with Mr. Big dying after a Peloton workout.[1]
Variety / Dr. Suzanne Steinbaum precursor · Dec 10 ’21
Variety published Peloton's statement blaming Big's lifestyle and previous heart trouble.[1]
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Spread the same way
Do this
- 1Reuse recognizable cast and settings so viewers can connect a response to its trigger.
Every number (9)
- Official Peloton tweet only, first 3 days; lower bound“In the first three days after publishing, the video racked up 4.6M views”4.6M[12]
Press (12 outlets)
- Dec 10, 20212 days before
Variety · Peloton Stock Drops After 'And Just Like That' Character's Shocking Post-Workout Death
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