Ajax Three Little Birds Bob Marley kit
Product · 2021
Ajax's Bob Marley kit set a 1-day shirt-sales record, according to the club.
Spread Score
How it worksNumbers
- Announcement tweet impressions; reported in June 2023 submission
- 17.5M
- X · Self-reported · SponsorRingen / Ajax x adidas submission
- Milestone date
- Week of Aug 21, 2021
- Aug 20 ’21 to Week of Aug 21, 2021
- Platforms
- 4
- Started on Retail
- Origin
- Seeded
- Sports
How it spread
Trace the originAjax and adidas released a shirt based on fans' Marley anthem. Adult online stock sold out by the next day. Restock orders followed, UEFA's motif rule made news, and delivery complaints reached consumer television.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
December 2020
Footy Headlines precursor · Dec 27 ’20
Footy Headlines reported a leaked third-kit design that paid tribute to Bob Marley.[1]
April 2021
DancehallMag precursor · Apr 28 ’21
DancehallMag covered the leaked kit and quoted a rival-club fan who wanted to buy it.[2]
August 2021
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Spread the same way
Do this
- 1Build merchandise around a ritual supporters already practise.
Every number (6)
- Sales multiple vs other Ajax shirts; club claim, comparator unspecified“This shirt is sold at least four times more than any other Ajax-shirt.”4[8]
Press (6 outlets)
- Apr 28, 2021114 days beforeDancehallMag · Bob Marley Inspired Ajax Jersey Leaks, Causes A Stir Among Football Fans
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