Patagonia: Earth is now our only shareholder
Campaign · 2022
A founder’s letter announced the transfer of Patagonia, valued at about $3 billion.
David Gelles
@dgelles · Sep 14, 2022
🚨EXCLUSIVE: Yvon Chouinard, who founded the outdoor apparel maker Patagonia and became a reluctant billionaire with his unconventional spin on capitalism, has given away the company. All Patagonia’s profits will now be used to fight climate change.🧵 nytimes.com/2022/09/14/cli…
Patagonia
@patagonia · Sep 14, 2022
Hey, friends, we just gave our company to planet Earth. OK, it’s more nuanced than that, but we’re closed today to celebrate this new plan to save our one and only home. We’ll be back online tomorrow. nytimes.com/2022/09/14/cli…
Spread Score
How it worksNumbers
- Seed to observed peak
- same day
- Sep 14 ’22 to Sep 14 ’22
- Platforms
- 4
- Started on Open web
- Origin
- Seeded
- Fashion & accessories
How it spread
Trace the originPatagonia published a founder’s letter alongside a New York Times feature. Social posts and television reports carried the transfer beyond customers. NewsWhip’s launch-week chart showed a sharp press and engagement spike; tax criticism followed.
Observed peak within the documented measurement window; not an all-time maximum.
Timeline (16)
September 2022
Patagonia precursor · Sep 14 ’22
Patagonia told employees about the ownership change at a global town hall.[1]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Give a structural change a short public explanation and accessible supporting detail.
Every number (15)
- Projected annual dividend; conditional, not money already paid“annual dividend of roughly $100 million”$100M[1]
Press (10 outlets)
- Sep 15, 20221 day in
ABC News Australia · VIDEO: ‘Business as unusual’: Patagonia’s owner donates company
You’ve seen 1 of 3 steps, 1 of 15 numbers and 1 of 10 outlets. Pro opens the rest, with all 20 sources.