Red Lobster Endless Shrimp
Food & drink · 2023
Red Lobster’s $20 endless shrimp offer drew diners and later bankruptcy headlines.
Spread Score
How it worksNumbers
- Observed peak date
- Week of May 14, 2024
- Jun 26 ’23 to Week of May 14, 2024
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originRed Lobster made its $20 shrimp offer an everyday item in 2023. Diners posted videos; the chain later filed for bankruptcy, and coverage revisited the offer’s cost.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (18)
May 2023
Red Lobster precursor · May 8 ’23
iSpot published a Red Lobster TV ad for a $20 Endless Shrimp offer.[1]
June 2023
Red Lobster seed · Jun 26 ’23
Red Lobster made Ultimate Endless Shrimp an everyday menu item for $20.[2]
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Spread the same way
Do this
- 1A simple, repeatable dining challenge can travel beyond restaurant walls.
Every number (9)
- Initial everyday US offer“for just $20”$20[2]
Press (6 outlets)
- Nov 30, 2023157 days in
CBS News · Red Lobster’s cheap endless shrimp offer chewed into its profits
You’ve seen 1 of 3 steps, 1 of 9 numbers and 1 of 6 outlets. Pro opens the rest, with all 18 sources.