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Library/App & software/Lemon8's US App Store surge
Grade B9 sourcesHIS-01871

Lemon8's US App Store surge

App & software · 2023

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Lemon8 reached No. 10 overall on the US App Store after a creator push.

TikTok運営会社、新アプリ「Lemon8」を米英で立ち上げ。クリエイターに投稿料を支払っていることが明らかに | Business Insider Japan
Business Insider Japan
Lemon8 - Lifestyle Community on the App Store
ByteDance
The company behind TikTok has debuted a new app.
Associated Press via Fortune
ByteDance's Lemon8 App Is Like If Instagram Were All Ads
Gizmodo
Beauty brands and influencers join Lemon8 with 'TBD' mindset
Glossy

Spread Score

How it works
Reach36Contagion10Breadth30Velocity35Longevity3529

Numbers

Milestone date
Mar 27 ’23
Feb 2023 to Mar 27 ’23
Platforms
4
Started on App stores
Origin
Paid
Technology

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Pairing
  • Controversy

How it spread

Trace the origin

Lemon8 became available in the US in February. Paid creator outreach and TikTok discussion preceded a top-10 App Store milestone in March. By July, users criticized its curated feel and Similarweb estimated falling activity.

Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.

Wikipedia viewsFeb ’23MarAprMayJulSepNovApr ’24AugDecMilestoneByteDanceStarts · Feb 2023GizmodoFeb 23 ’23TechCrunchMar 28 ’23Sarah WolakApr 3 ’23App storesPressTikTokInstagram
App storesPressTikTokInstagram

Timeline (13)

  1. February 2023

    ByteDance seed · Feb 2023

    Lemon8 became available in the US in February.[1][2]

    Lemon8 - Lifestyle Community on the App Store
    Open the first post ↗
  2. Gizmodo press · Feb 23 ’23

    Gizmodo reported the quiet US and UK rollout and creator payments.[3]

    ByteDance's Lemon8 App Is Like If Instagram Were All Ads
  3. March 2023

    Business Insider Japan press · Mar 6 ’23

    Business Insider Japan described paid creator guidelines and lifestyle posts.[4]

    TikTok運営会社、新アプリ「Lemon8」を米英で立ち上げ。クリエイターに投稿料を支払っていることが明らかに | Business Insider Japan
  1. milestone · Mar 27 ’23

  2. platform jump · Mar 28 ’23

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Spread the same way

App & software · App stores · 202342

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Do this

  1. 1Seed a new platform with creators before recruiting a broader audience.
  2. 2
  3. 3

Every number (8)

  • US App Store overall chart milestone“becoming the No. 10 Overall app, across both apps and games”
    10[5]

Press (7 outlets)

  1. Feb 23, 202322 days inGizmodo · ByteDance’s Lemon8 App Is Like If Instagram Were All Ads

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  • 3steps to copy, the playbook
  • 8sourced numbers
  • 7outlets that covered it
  • 9sources, each linked

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Origin
Paid
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B