Is It Cake?
Series · 2022
Netflix turned a cake meme into a series that reached No. 1 in the US.
Spread Score
How it worksNumbers
- Seed to peak proxy
- 3 days
- Mar 18 ’22 to Mar 21 ’22
- Platforms
- 3
- Started on Open web
- Origin
- Seeded
- Entertainment
How it spread
Trace the originNetflix turned the 2020 realistic-cake meme into a competition in March 2022. Viewers discussed it on Twitter; the show reached No. 1 on Netflix in the US and No. 2 on its global weekly English TV chart.
Proxy date; not a directly measured attention peak.
Timeline (15)
March 2022
Netflix precursor · Mar 7 ’22
Netflix released a trailer for the baking competition.[1]
Netflix seed · Mar 18 ’22
Netflix released the first season of Is It Cake?[2]
Ready Steady Cut platform jump · Mar 18 ’22
Ready Steady Cut reviewed the first season on release day.[2]
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Spread the same way
Do this
- 1Adapt a familiar visual question into a format viewers can play along with.
Every number (7)
- Netflix US chart, reported March 21“the streamer's #1 series in the US at the moment”#1[3]
Press (6 outlets)
- Mar 29, 202211 days in
Los Angeles Times · 2022 Oscars ceremony tops weekly TV ratings
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