The Secret Lives of Mormon Wives brings MomTok to Hulu
Series · 2024
A Hulu reality series reached No. 3 on Nielsen’s streaming originals chart.
Spread Score
How it worksNumbers
- TikTok user-generated posts, Hulu campaign entry, lower bound
- 40K
- TikTok · Self-reported · Shorty Awards
- Peak proxy date
- Week of Sep 15, 2024
- Sep 6 ’24 to Week of Sep 15, 2024
- Platforms
- 4
- Started on TV
- Origin
- Mixed
- Entertainment
How it spread
Trace the originHulu released a reality series about TikTok creators on September 6. Nielsen counted 729 million viewing minutes in its first full week, and Hulu ordered more episodes.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (14)
September 2024
TIME press · Sep 6 ’24
TIME explained the MomTok scandal and interviewed cast member Mayci Neeley.[2]
Nielsen commercial · Week of Sep 8, 2024
Nielsen measured 409 million minutes from the release through September 8.[3]
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Spread the same way
Do this
- 1Connect an existing creator community to a longer format.
Every number (8)
- Nielsen US streaming originals, first full week“No. 3 among originals”#3[7]
Press (4 outlets)
- Sep 6, 2024same day
TIME · How The Secret Lives of Mormon Wives Opens Up the World of MomTok
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