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Library/Music/Bad Bunny’s Bugatti reveals Un Verano Sin Ti
Grade B9 sourcesHIS-02062

Bad Bunny’s Bugatti reveals Un Verano Sin Ti

Music · 2022

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A Bugatti listing teased an album that debuted with 274,000 US units.

Clip · Bad Bunny on YouTube
Bad Bunny’s Bugatti reveals Un Verano Sin Ti: cover art
Wikipedia (non-free, fair use)
El artista más escuchado por dos años consecutivos Bad Bunny acaba de lanzar su quinto álbum, 'Un Verano Sin Ti', y Spotify está aquí para ayudarte a escucharlo — Spotify
Spotify
Bad Bunny Becomes First Latin Artist to Top Billboard Artist 100 Chart, Thanks to ‘Un Verano Sin Ti’
Billboard via Yahoo
Bad Bunny’s ‘Un Verano Sin Ti’ Is Luminate’s Top Album of 2022 in U.S.
Billboard via Yahoo
Bad Bunny - Moscow Mule (Video Oficial) | Un Verano Sin Ti
Bad Bunny on YouTube
Bad Bunny
Metro Puerto Rico
Bad Bunny May Have Revealed His New Album Title Through a Classified Ad
Miami New Times
Bad Bunny is king of Spotify, setting new all-time record for streams in a single day - Music Business Worldwide
Music Business Worldwide

Spread Score

How it works
Reach24Contagion35Breadth20Velocity56Longevity6937

Numbers

Seed to milestone
3 days
May 6 ’22 to May 9 ’22
Platforms
5
Started on Audio
Origin
Stunt
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Platform jump

How it spread

Trace the origin

A classified Bugatti listing led callers to a song preview and album title. Fans discussed the discovery online before Bad Bunny released Un Verano Sin Ti; the album debuted at No. 1 in the US.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesApr ’22MayJunSepDecMar ’23MayAugNovApr ’24MilestoneBad BunnyStarts · May 6 ’22Bad BunnyApr 21 ’22Metro Puerto RicoApr 21 ’22Bad Bunny InfoApr 21 ’22Bad BunnyMay 2 ’22Open webPressXInstagramAudio
Open webPressXInstagramAudio

Timeline (12)

  1. April 2022

    Bad Bunny precursor · Apr 21 ’22

    A Bugatti classified ad led callers to a song preview and the album title.[1][2]

  2. Metro Puerto Rico precursor · Apr 21 ’22

    Metro Puerto Rico reported the title revealed in an automatic text message.[1]

    Bad Bunny

  3. Bad Bunny Info precursor · Apr 21 ’22

    Bad Bunny Info shared the song preview on Twitter.[2]

  1. precursor · Apr 22 ’22

  2. precursor · May 2 ’22

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Spread the same way

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1 / 8

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Do this

  1. 1Give an audience a concrete clue they can investigate and explain.
  2. 2

Every number (8)

  • Billboard 200 debut“debuts at No. 1”
    #1[3]

Press (2 outlets)

  1. May 9, 20223 days inMusic Business Worldwide · Bad Bunny sets Spotify record for streams in a single day

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  • 2steps to copy, the playbook
  • 8sourced numbers
  • 2outlets that covered it
  • 9sources, each linked

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Origin
Stunt
Sector
Entertainment
Region
PR
Reported figure
—
Evidence
Grade B