Viral food and drink marketing: Political adoption

6 viral food and drink marketing: Political adoption, traced from the first post to the peak with sources. 33% started on Press. Median 5 days from first post to peak.

Cases
6
Median Spread Score
38
Most started on
Press33%
First post to peak
5 days

By mechanic

All136Controversy63Response chain42Scarcity drop39Newsjacking34Transgression28Pairing25Sell-out loop16Visible in use16Creator relay15Identity badge15Mystery & lore14Real-world spectacle13Remixable template10Challenge9Maker origin9Resale market8Dupe economy7Sound or audio meme6Mascot persona6Political adoption6Unhinged voice6

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

Domino's Paving for Pizza

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Bud Light and Dylan Mulvaney

38
Bud Light partnership with trans TikTok star Dylan Mulvaney prompts conservative backlash

$297.3M revenue

Cheerio Challenge

38
#cheeriochallenge #sleepybaby had 10 but couldn't take pic quick enough

100M impressions

Cracker Barrel logo redesign backlash

34
Cracker Barrel has rebranded for the first time since 1977

Milestone 7 days in

Taco Liberty Bell

27
Taco Liberty Bell

70M impressions

More collections

Political adoption in every industry