Viral food and drink marketing: Unhinged voice

6 viral food and drink marketing: Unhinged voice, traced from the first post to the peak with sources. 50% started on YouTube. Median 3 days from first post to peak.

Cases
6
Median Spread Score
45
Most started on
YouTube50%
First post to peak
3 days

By mechanic

All126Controversy55Response chain41Scarcity drop39Newsjacking33Transgression27Pairing22Sell-out loop16Creator relay15Visible in use15Mystery & lore14Identity badge14Real-world spectacle13Remixable template10Challenge9Maker origin9Resale market8Dupe economy6Sound or audio meme6Unhinged voice6

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

Pickle's Back

47
Megan Thee Stallion & Nickelback - Pickle’s Back [Official Music Video]

4M impressions

MoonPie Lol Ok

45
Lol ok

1B impressions

Uber Eats: Football is for Food

43
Football is for Food | Uber Eats

40M impressions

Nutter Butter, You Good?

37
nutter butter on Instagram

Wendy's Twitter roasts

31
Wendy's Put a Troll on Ice With 2017's Best Tweet So Far

937K impressions

More collections

Unhinged voice in every industry