Viral games: Resale market

6 viral games: Resale market, traced from the first post to the peak with sources. 83% started on Retail. Median 233 days from first post to peak.

Cases
6
Median Spread Score
42
Most started on
Retail83%
First post to peak
233 days

By mechanic

All133Press loop88Controversy43Underdog43Maker origin25Shareable output25Creator relay20Dupe economy20Pairing19Daily ritual18Mystery & lore12Variable reward12Scarcity drop10Newsjacking10Response chain9Fandom mobilisation8Identity badge7Revival7Challenge6Resale market6

Skylanders: Spyro's Adventure

48
Skylanders: Spyro's Adventure cover

$286M revenue

Ring Fit Adventure

45
An adventure game that’s also a workout!

15.4M sold

Notcoin

42
Notcoin-supplied screenshots showing the tapping screen, referral gifts and invite leaderboard.

6M players

Disney Lorcana

40
The Story Begins (Disney Lorcana TCG Teaser)

2.8B sold

Pokémon Trading Card Game US launch

38
A large Pokémon card collection, 2015

850K sold

Magic: The Gathering

31
CGC Pristine 10 Alpha Black Lotus

$1.72B revenue

More collections

Resale market in every industry