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Library/Game/Disney Lorcana
Grade A26 sourcesHIS-01206

Disney Lorcana

Game · 2023 · Notable

40Editable slideCertificate

Ravensburger reported 2.8 billion Disney Lorcana cards sold after launch shortages.

Trailer · Ravensburger North America (ravensburgerna) on YouTube
Clip · The Dice Tower on YouTube
The Story Begins (Disney Lorcana TCG Teaser)
Ravensburger North America (ravensburgerna) on YouTube
The First Chapter starter decks, official product photograph.
Disney / Ravensburger
The First Chapter Illumineer’s Trove, official product photograph.
Disney / Ravensburger
Disney Lorcana
Wikipedia (non-free, fair use)
Disney Lorcana: Das erste Kapitel: Heute großer Launch-Stream mit Lara Loft, Dhalucard und mehr!
Gameswelt (advertisement)
Disney Lorcana TCG Announces Digital Game at D23 | Disney Lorcana by Ravensburger
Ravensburger
Disney Lorcana Challenge Ghent Recap | Disney Lorcana by Ravensburger
Ravensburger
Lorcana Hopefuls Wait in Line for 14 Hours for Disney Magic
Gizmodo
Disney Lorcana: Ravensburger bucht Web Media
GamesWirtschaft
Lorcana Trading Card Game Instantly Sells Out on shopDisney, Restock Timing & Reprint Info Released by Manufacturer
BlogMickey

Spread Score

How it works
Reach7Contagion35Breadth70Velocity33Longevity8240

Numbers

Observed peak date
Week of Aug 24, 2023
Aug 3 ’23 to Week of Aug 24, 2023
Platforms
4
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Scarcity dropPrimary
  • Variable reward
  • Resale market
  • Sell-out loop
  • Platform jump

How it spread

Trace the origin

The First Chapter debuted at Gen Con, then sold out at shopDisney’s wider launch. Ravensburger reprinted it and expanded tournaments. It reported a sales decline in 2025, then 2.8 billion cumulative cards sold in 2026.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesAug ’22NovJun ’23SepNovApr ’24SepMar ’25AugMar ’26JulOctObserved peakRetailPressOpen webYouTube
RetailPressOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. September 2022

    Ravensburger / D23 Expo precursor · Sep 9 ’22

    Ravensburger offered a D23 collector set of preview cards before releasing the playable game.[1]

    Open the first post ↗

  2. August 2023

    Ravensburger / Gen Con seed · Aug 3 ’23

    Ravensburger first sold The First Chapter to the public at Gen Con in Indianapolis.[2][3][4]

  3. Gizmodo press · Aug 4 ’23

    Gizmodo reported overnight queues and complaints about queue management at Gen Con.[4]

    Lorcana Hopefuls Wait in Line for 14 Hours for Disney Magic

  1. platform jump · Aug 4 ’23

  2. platform jump · Aug 16 ’23

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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How the next thing spread, the week it does.