Viral games: Identity badge

6 viral games: Identity badge, traced from the first post to the peak with sources. 67% started on Open web. Median 126 days from first post to peak.

Cases
6
Median Spread Score
60
Most started on
Open web67%
First post to peak
126 days

By mechanic

All129Press loop88Underdog43Controversy40Maker origin25Shareable output25Creator relay20Pairing19Daily ritual18Dupe economy18Mystery & lore11Variable reward11Newsjacking10Response chain9Scarcity drop8Fandom mobilisation8Revival7Identity badge6Challenge6

Candy Crush Saga

76
Candy Crush Saga board from the App Store screenshots

$1.33B revenue

Fortnite Battle Royale

66
Fortnite Battle Royale Launches September 26

$5B revenue

Black Myth: Wukong

60
Black Myth: Wukong gameplay with ray-traced lighting, supplied by NVIDIA.

$700M revenue

Undertale

56
Undertale key art: the fallen human in a pool of light among golden flowers

5M sold

Taylordle

52
Holy Swift

Zombies, Run!

45
The original game’s base screen, showing the hospital and collected supplies.

500K sold

More collections

Identity badge in every industry