Viral political campaigns: Real-world spectacle

Cases
7
Median Spread Score
46
Most started on
X43%
First post to peak
3 days

By mechanic

All39Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Bill Clinton Loves Balloons

46
BALLOONS! Tim Kaine & Bill Clinton join Hillary Clinton on stage - Democratic National Convention

Earth Hour’s first global replication

40
Sydney Harbour during the inaugural 2007 Earth Hour switch-off

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

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Real-world spectacle in every industry