Viral political campaigns: Controversy

Cases
15
Median Spread Score
46
Most started on
YouTube33%
First post to peak
3 days

By mechanic

All39Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Mike Pence Fly

59
holy shit

$150K revenue

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

How Dare You

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

Jesse Williams' BET Awards Speech

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

Rang-tan

51
Rang-tan: the story of dirty palm oil

4B impressions

Save Ralph

50
Save Ralph - A short film with Taika Waititi

42M views

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

Nancy Pelosi Clapping

40
Here’s that applause you so desperately need, boo.

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

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Controversy in every industry