Viral political campaigns: Newsjacking

Cases
6
Median Spread Score
47
Most started on
X33%
First post to peak
5 days

By mechanic

All39Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Mike Pence debate fly

62
holy shit

35K sold

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Nancy Pelosi Clapping

40
Here’s that applause you so desperately need, boo.

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

More collections

Newsjacking in every industry