Viral political campaigns: Political adoption

Cases
15
Median Spread Score
42
Most started on
X53%
First post to peak
1 days

By mechanic

All39Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Mike Pence debate fly

62
holy shit

35K sold

Mike Pence Fly

59
holy shit

$150K revenue

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Lady Hale's spider brooch

47
@madpaduk @IanDunt It's on its way to Westminster.

6.5K sold

Bill Clinton Loves Balloons

46
BALLOONS! Tim Kaine & Bill Clinton join Hillary Clinton on stage - Democratic National Convention

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Dancing Theresa May / Maybot

42
[WATCH]: Prime Minister #TheresaMay at ID Mkhize Senior Secondary in Gugulethu, Cape Town. @SABCNewsOnline @SAgovnews @KhayaJames @UbuntuRadioZA @PresidencyZA @DBE_SA

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

AOC's first Among Us stream

36
Alexandria Ocasio-Cortez Twitch stream encouraging people to vote becomes one of platform's most-viewed

4.8M views

Running through fields of wheat

32
What is the naughtiest thing Theresa May has ever done?

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Palau Pledge

10
Palau Pledge immigration stamp and its printed environmental promise. Official campaign press image; exact photograph date not stated.

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