Viral political campaigns: Response chain

Cases
19
Median Spread Score
43
Most started on
X42%
First post to peak
2 days

By mechanic

All39Response chain19Political adoption15Controversy15Creator relay9Real-world spectacle7Newsjacking6

Mike Pence debate fly

62
holy shit

35K sold

Mike Pence Fly

59
holy shit

$150K revenue

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

How Dare You

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

Jesse Williams' BET Awards Speech

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

Save Ralph

50
Save Ralph - A short film with Taika Waititi

42M views

Lady Hale's spider brooch

47
@madpaduk @IanDunt It's on its way to Westminster.

6.5K sold

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

Assume That I Can

43
ASSUME THAT I CAN | World Down Syndrome Day 2024

35M views

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Four Seasons Total Landscaping Press Conference

43
The rear of Four Seasons Total Landscaping in June 2024, photographed from Melrose Street.

$1.5M revenue

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

ALS Ice Bucket Challenge

30
Doing the ALS Ice Bucket Challenge

Rice Bucket Challenge

20
Rice donation and rice bucket pictured in contemporary 2014 challenge coverage

#PrimeiroAssédio

10

LASTESIS: Un violador en tu camino

0
LASTESIS performance participants in Valparaíso in late November 2019. Contemporary photograph of the November 29 mobilization, not the first November 20 performance.

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Response chain in every industry