Viral retail marketing: Pairing

6 viral retail marketing: Pairing, traced from the first post to the peak with sources. 33% started on Open web. Median 9 days from first post to peak.

Cases
6
Median Spread Score
48
Most started on
Open web33%
First post to peak
9 days

By mechanic

All27Controversy14Scarcity drop8Transgression6Pairing6

Temu

54
Temu's Shop Like a Billionaire ad

51.4M users

Amazon Prime Day 2015

50
Amazon’s retrospective illustration of the first Prime Day, showing a shopper carrying Amazon boxes.

58M impressions

Cyber Monday

48
Black Friday and Cyber Monday discount sign at a Rotterdam toy store

$53B revenue

John Lewis: The Long Wait

47
John Lewis' TV ad song twinkles in this week's Official Chart Update

86K sold

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

More collections

Pairing in every industry