Viral retail marketing: Mystery & lore

6 viral retail marketing: Mystery & lore, traced from the first post to the peak with sources. 67% started on YouTube. Median 4 days from first post to peak.

Cases
6
Median Spread Score
39
Most started on
YouTube67%
First post to peak
4 days

By mechanic

All34Controversy20Response chain9Scarcity drop8Pairing7Newsjacking6Transgression6Mystery & lore6

DoorDash All the Ads

52
DoorDash official All the Ads campaign artwork.

11.9B impressions

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

Asda Buddy the Elf Christmas ad

30
Have your 'Elf a Merry Christmas: Buddy the Elf takes centre stage in Asda's joyful Christmas campaign

2.2M views

Excitable Edgar

26
The John Lewis Christmas advert: What is the UK hysteria over the retailer video?

Milestone 5 days in

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