Viral retail marketing: Response chain

6 viral retail marketing: Response chain, traced from the first post to the peak with sources. 50% started on Open web. Median 7 days from first post to peak.

Cases
6
Median Spread Score
47
Most started on
Open web50%
First post to peak
7 days

By mechanic

All29Controversy16Scarcity drop8Response chain6Transgression6Pairing6

Toys "R" Us closure

58
Geoffrey the Giraffe leaving an empty Toys "R" Us store

$1M revenue

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

John Lewis: The Long Wait

47
John Lewis' TV ad song twinkles in this week's Official Chart Update

86K sold

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Toys"R"Us Sora origin film

37
The Origin of Toys“R”Us: Brand Film Teaser | Toys"R"Us

1.4B impressions

Pinduoduo’s early team-purchase loop

15
Team-purchase workflow and sharing interface from Pinduoduo’s 2018 prospectus, printed page 114

195M monthly active accounts

More collections

Response chain in every industry