Viral retail marketing: Newsjacking

6 viral retail marketing: Newsjacking, traced from the first post to the peak with sources. 17% started on Open web. Median 22 days from first post to peak.

Cases
6
Median Spread Score
48
Most started on
Open web17%
First post to peak
22 days

By mechanic

All33Controversy19Response chain9Scarcity drop8Newsjacking6Transgression6Pairing6

Singles' Day (11.11)

60
Stage at Alibaba's 2019 11.11 Global Shopping Festival

95M users

DoorDash All the Ads

52
DoorDash official All the Ads campaign artwork.

11.9B impressions

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

7-Eleven: Always Open

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

Target Pride 2023 backlash

30
Target Pride merchandise at Dadeland Station, Florida, photographed May 27, 2023.

2.3K Wikipedia views in a day

Currys Gen Z Script

27
The end 🤣🤣 #genz #genzlife #currys #tech #uk #fyp #viral

300M impressions

More collections

Newsjacking in every industry