Viral sports marketing: Response chain

Cases
9
Median Spread Score
46
Most started on
X67%
First post to peak
2 days

By mechanic

All26Response chain9Newsjacking9Controversy8Identity badge6Pairing6

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Kawhi Leonard’s laugh

53
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

Norwich City and Samaritans: Check In on Those Around You

46
𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁. Check…

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

Megan Rapinoe’s victory pose

44
when I get my inbox down to ten emails

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Chris Froome's Factor ASMR

24
Some cycling asmr for you. It’s a pleasure 😘 #asmr #bentley #factorbikes #cycling

3M views

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