Viral sports marketing: Pairing

Cases
6
Median Spread Score
45
Most started on
YouTube50%
First post to peak
21 days

By mechanic

All26Response chain9Newsjacking9Controversy8Identity badge6Pairing6

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Spartan Race

45
spartan-race-brenda-ahearn-pursuits

10.3M impressions

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

More collections

Pairing in every industry