Viral sports marketing: Newsjacking

Cases
9
Median Spread Score
45
Most started on
YouTube44%
First post to peak
4 days

By mechanic

All26Response chain9Newsjacking9Controversy8Identity badge6Pairing6

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

ASICS The Desk Break

48
ASICS | The Desk Break

2.3B impressions

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

Norwich City and Samaritans: Check In on Those Around You

46
𝗔𝘁 𝘁𝗶𝗺𝗲𝘀, 𝗶𝘁 𝗰𝗮𝗻 𝗯𝗲 𝗼𝗯𝘃𝗶𝗼𝘂𝘀 𝘄𝗵𝗲𝗻 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗶𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗰𝗼𝗽𝗲, 𝗯𝘂𝘁 𝘀𝗼𝗺𝗲𝘁𝗶𝗺𝗲𝘀 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗵𝗮𝗿𝗱𝗲𝗿 𝘁𝗼 𝘀𝗽𝗼𝘁. Check…

Adidas Backyard Legends

45
adidas Backyard Legends | The Greatest Football Story Ever Told

40M impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Chloe Kim’s hangry tweet

44
Olympian Chloe Kim was 'hangry,' and companies rushed in with free food

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Chris Froome's Factor ASMR

24
Some cycling asmr for you. It’s a pleasure 😘 #asmr #bentley #factorbikes #cycling

3M views

More collections

Newsjacking in every industry