Viral sports marketing: Identity badge

Cases
6
Median Spread Score
47
Most started on
TV33%
First post to peak
6 days

By mechanic

All26Response chain9Newsjacking9Controversy8Identity badge6Pairing6

Alysa Liu’s Stateside Olympic gala routine

57
Olympic gold medalist Alysa Liu has fun in the Exhibition

Gritty

56
It me. #Gritty

101M impressions

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

Spartan Race

45
spartan-race-brenda-ahearn-pursuits

10.3M impressions

Nike: LA Loves A Sequel

36
Opening credits frame from LA Loves a Sequel on producer Todd Piskin’s official portfolio

41M views

Immortal Fans: Sport Club do Recife

0
Immortal Fans campaign case-film title over Sport Club do Recife supporters. Campaign case-film thumbnail, not a donor-card photograph.

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