Viral sports marketing: Controversy

Cases
8
Median Spread Score
49
Most started on
X50%
First post to peak
2 days

By mechanic

All26Response chain9Newsjacking9Controversy8Identity badge6Pairing6

Gritty

56
It me. #Gritty

101M impressions

Raygun at the Paris Olympics

56
AOC Statement on Oceania Qualifying Process for Breaking | Australian Olympic Committee

14M views

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

adidas: Hey Jude

47
Full adidas reactive creative with an upside-down logo, Bellingham's boot and the Euro match ball.

593M impressions

Laughing Michael Jordan

47
Let the memes begin. #LastDance

Nike Breaking2 Race

47
Nike’s live broadcast of its attempt to run a marathon below two hours at Monza.

30M impressions

Archery Tag

32
The bows and modified foam-tipped arrows used when Archery Tag was introduced, from the owner’s history.

26.2M views

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Controversy in every industry