Sports Illustrated

Outlet · 20 cases · 1991–2025 · American sports magazine

Most often

Covered it

14 of 20 cases

Kept it going3Carried it2Set it up1

Topics

Sports11Food & beverage2Culture1Fashion & accessories1Health & fitness1Politics & civic1

Where they moved it

  • Press18
  • X1
  • YouTube1

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

Taylor Swift at Chiefs games

53
Taylor Swift cheers from a suite at her first Chiefs game

8.9M views on a sighting post

Nike: The Switch

50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

65M views

Kawhi Leonard’s laugh

53
Some smiling and laughing from Kawhi Leonard during his introductory press conference with the Raptors.

11K reposts of a parade callback

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Unisom: Don't Sleep on Saquon

43
Official Unisom SleepTabs product packaging.

1.9B impressions

Louis Vuitton: Victory Is a State of Mind

44
Cristiano Ronaldo on Instagram: "Victory is a State of Mind. A long tradition of crafting trunks photographed by @annieleibovitz for @louisvuitton"

78.4M impressions

Nike: The Conductor

45
Kobe Bryant conducted rivals and fans singing an Otis Redding ballad rewritten as a farewell about hate.

7M views

Pop-Tarts: The First Edible Mascot

43
Welcome to the Pop-Tarts Bowl.

4B impressions

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

NFL on Nickelodeon

41
Patrick Star calls play-by-play in the Nickelodeon broadcast's corner window

2B impressions

Running Man Challenge

45
kevsoze on Instagram: "#RunningmanChallenge 😂 By @kevsoze"

30M impressions

The 1992 Olympic Dream Team

43
The Dream Team on the medal podium in Barcelona, 1992

$100M projected sponsor budget

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

1999 FIFA Women's World Cup final

42
The 1999 US women's team lifting the World Cup trophy at the Rose Bowl

40M impressions

Coach Prime at Colorado

40
Colorado's Welcome to Boulder, Coach Prime announcement graphic

1.6M impressions

Michael Phelps’ eight golds in Beijing

38
Sports Illustrated Sportsman of the Year cover: Michael Phelps, December 2008

39.9M impressions

Budweiser: Bring Home the Bud

33
New Day, New Tweet. Winning Country gets the Buds. Who will get them?

5.4M hashtag actions

Shawn Oakman Cotton Bowl photo

31
For breakfast this morning Shawn Oakman had 3 human beings and a honeybun http://t.co/ZzncEeKr41

Peaked the next day

7-Eleven: Always Open

31
Ja’Marr Chase on Instagram: "isjamarropen.com #7ElevenPartner”"

500M impressions

Picture: ABG-SI LLC. SPORTS ILLUSTRATED, Public domain