USA TODAY

Outlet · 24 cases · 2008–2026 · American national daily newspaper

Most often

Covered it

18 of 24 cases

Pushed back3Kept it going2Cashed in1

Topics

Entertainment4Food & beverage3Home & lifestyle3Sports3Media & publishing2Politics & civic2

Where they moved it

  • Press22
  • Open web2

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Mike Pence debate fly

62
holy shit

35K sold

Goldfish: Chilean Sea Bass

53
The official Goldfish® brand on Instagram: "They look like Goldfish. They taste like Goldfish. But they’re called Chilean Sea Bass. Which is WAY more grown up. Shop now at the link in bio."

14.5B impressions

Chipotle “The Scarecrow”

57
Official The Scarecrow poster with the scarecrow, Crowbots, factory city and App Store badge.

650M impressions

Poo~Pourri “Girls Don’t Poop”

51
Girls Don't Poop - PooPourri.com

$27M on a $650K media spend

Avengers: Endgame

71
Avengers: Endgame: poster

$2.94B box office

The Girl on the Train

51
The Girl on the Train: cover art

23M sold

Morbius Sweep

58
Morbsweeper, LumpyTouch and qkjosh's playable Minesweeper parody.

Peaked at #5

Stephen Nedoroscik, pommel horse guy

49
Stephen Nedoroscik on the pommel horse

17.7M impressions

Aspercreme: The 58 Year Old Freshman

46
Aspercreme on Instagram: "You lose something when you age. The ability to give a damn about what anybody else thinks. @cillo.tom #NIL #Ad #AspercremePartner"

1.13B impressions

Chill Guy

55
Chill Guy

37.5K Wikipedia views in a day

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

Gone Girl (novel)

46
Gone Girl US cover

20M sold

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Zhu Zhu Pets

42
Zhu Zhu Pets hamsters on colored blocks

500K sold

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

Coach Prime at Colorado

40
Colorado's Welcome to Boulder, Coach Prime announcement graphic

1.6M impressions

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Rock Band (video game)

41
Rock Band (video game)

$670.7M revenue

The Shack

33
Original cover of The Shack by Wm. Paul Young

25M sold

Chevrolet A Holiday to Remember

27
A granddaughter drove her grandmother with dementia through familiar places in a classic Chevrolet Suburban.

9.1M impressions

SKIMS Ultimate Nipple Bra launch campaign

26
Kim Kardashian on Instagram: "COMING OCT 31: THE ULTIMATE NIPPLE BRA. Perfect fullness with a built-in, faux nipple for shock factor – meet the newest innovation to our Ultimate Bra collection on…

10.1M impressions