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Library/Product/Progresso Soup Drops
Grade B17 sourcesHIS-00466

Progresso Soup Drops

Product · 2025 · Niche

36Editable slideCertificate

Progresso's $2.49 soup candy sold out in under an hour, the brand said.

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Spread Score

How it works
Reach72Contagion35Breadth20Velocity0Longevity2736

Numbers

2025 campaign earned impressions, entrant retrospective
12.83B
As of Oct 14, 2026 · Press · Self-reported · Shorty Awards / entrant Edelman and Progresso
Peak date
Week of Jan 22, 2025
Jan 16 ’25 to Week of Jan 22, 2025
Platforms
6
Started on Open web
Origin
Mixed
Food & beverage

Mechanics

  • Scarcity drop
  • TransgressionPrimary
  • Controversy
  • Platform jump
  • Creator relay

How it spread

Trace the origin

Progresso launched soup-flavored candy in limited online drops. The first batch sold out in under an hour, the brand said. Bluesky users joked about it, and television shows covered it. Paid influencers and creator kits were also used.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’25FebAprJunJulSepNovPeakOpen webPressRetailInstagramThreadsTV
Open webPressRetailInstagramThreadsTV

12 more events on this chart

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Timeline (15)

  1. January 2025

    Progresso seed · Jan 16 ’25

    Progresso put chicken noodle soup-flavored hard candy on sale online at 9 a.m. ET.[1]

    Soup You Can Suck On: Introducing Progresso Soup Drops, the Ultimate Cold and Flu Season Comfort
    Open the first post ↗

  2. USA Today press · Jan 16 ’25

    USA Today covered the candy two minutes after the announced sale time.[1][2]

  3. Soup Drops shoppers commercial · Jan 16 ’25

    The first batch sold out in under an hour, Progresso later told USA Today.[3]

Origin
Mixed
Sector
Food & beverage
Region
US
2025 campaign earned impressions, entrant retrospective
12.83B
As of Oct 14, 2026 · Press · Self-reported · Shorty Awards / entrant Edelman and Progresso
Evidence
Grade B

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Google searchesJan ’25FebAprJunJulSepNovPeakOpen webPressRetailInstagramThreadsTV
Open webPressRetailInstagramThreadsTV

12 more events on this chart

Join free to see them

  1. January 2025

    Progresso seed · Jan 16 ’25

    Progresso put chicken noodle soup-flavored hard candy on sale online at 9 a.m. ET.[1]

    Soup You Can Suck On: Introducing Progresso Soup Drops, the Ultimate Cold and Flu Season Comfort
    Open the first post ↗

  2. USA Today press · Jan 16 ’25

    USA Today covered the candy two minutes after the announced sale time.[1][2]

  3. Soup Drops shoppers commercial · Jan 16 ’25

    The first batch sold out in under an hour, Progresso later told USA Today.[3]

  1. owner response · Jan 16 ’25

  2. platform jump · Jan 16 ’25

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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