Variety

Outlet · 99 cases · 1993–2026 · American weekly entertainment trade magazine

Most often

Covered it

70 of 99 cases

Set it up8Kept it going7Pushed back6Cashed in5

Topics

Entertainment82Culture3Gaming3Media & publishing3Fashion & accessories2Beauty & personal care1

Where they moved it

  • Press96
  • Open web1
  • Retail1
  • X1

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

Squid Game (season 1)

69
Original 2021 teaser poster showing a pink guard dragging a player beside a gift-wrapped box.

Peaked at #1

Tiger King

71
Tiger King: poster

Peaked at #1

Onyx Storm

56
Onyx Storm print book and ebook cover images from Rebecca Yarros’s official book page.

2.7M sold

Peaches

62
Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

24M views

The Housemaid

58
Cover of The Housemaid by Freida McFadden

5M sold

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

The Super Mario Bros. Movie

73
The Super Mario Bros. Movie poster with Mario, Luigi, Peach and Bowser.

$1.37B on a $100M budget

Wicked (2024 film)

71
Wicked | Universal Pictures At Home

25B impressions

Shōgun (2024 series)

61
Shōgun (2024 series): poster

13M impressions

WandaVision

62
WandaVision Disney+ key art

2.14B impressions

Taylor Swift at Chiefs games

53
Taylor Swift cheers from a suite at her first Chiefs game

8.9M views on a sighting post

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

MONTERO (Call Me by Your Name)

60
Lil Nas X - MONTERO (Call Me By Your Name) (Official Video)

1.1M impressions

drivers license

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

99 Nights in the Forest

60
99 Nights in the Forest 🔦

10M players

Parasite

71
Parasite theatrical poster: the Park house lawn, with a pair of legs in the foreground.

$263.5M on a $12M budget

House of the Dragon

60
House of the Dragon launch key art: a Targaryen in red before a dragon.

130M impressions

Bridgerton (season 1)

60
BRIDGERTON (L to R) REGƒ-JEAN PAGE as SIMON BASSET and PHOEBE DYNEVOR as DAPHNE BRIDGERTON in episode 102 of BRIDGERTON Cr. LIAM DANIEL/NETFLIX © 2020

82M households sampled the show

Titanic (1997)

79
Titanic 1997 theatrical poster

$2.26B on a $200M budget

Killshot

58
KILLSHOT [Official Audio]

38K sold

Oscars Best Picture mix-up

52
89th Academy Awards - Oscars Awards Show

61K mentions in mix-up minute

Beyoncé ‘Texas Hold ’Em’

56
Beyoncé ‘Texas Hold ’Em’: cover art

1.1M impressions

The Lion King (1994)

81
The Lion King presented by Disney Movies

$979.2M on a $45M budget

Cetaphil Game Time Glow

47
#GameTimeGlow 💚 A New Sports Tradition for Dads & Daughters

5.7B impressions

Terrifier 2

68
Terrifier 2

$15.8M on a $250K budget

Coffin dance meme

63
Benjamin Aidoo Of Ghana's Dancing Pallbearers Shares His Experience With Inspiring The Coffin Dance Meme

$1M revenue

Below (miniseries)

55
BELOW | Official Trailer | Netflix

Peaked at #1

Euphoria Season 2

58
Official frame of Fezco in the second-season premiere of Euphoria.

30M derivatives

Arcane

58
Arcane key art with Vi and Jinx.

Peaked at #1