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Library/Campaign/Apple's first retail stores
Grade B21 sourcesHIS-01413

Apple's first retail stores

Campaign · 2001 · Notable

43Editable slideCertificate

Apple reported $599,000 in sales at its first stores over their opening weekend.

Queue at the original Tysons Corner Apple Store, 2001
Blake Patterson / Wikimedia Commons
AR reconstruction of the 2001 Tysons Corner store
Michael Steeber
A glass-fronted Apple Store designed by Bohlin Cywinski Jackson
Bohlin Cywinski Jackson
Apple Fifth Avenue's glass cube in New York
Macworld

Spread Score

How it works
ReachNo data yetContagion35Breadth50VelocityNo data yetLongevityNo data yet43

Numbers

Milestone date
Week of May 20, 2001
May 19 ’01 to Week of May 20, 2001
Platforms
3
Started on Retail
Origin
Mixed
Retail

Mechanics

  • Identity badgePrimary
  • Scarcity drop
  • Controversy
  • Platform jump
  • Dupe economy

How it spread

Trace the origin

Apple opened two stores with demonstrations and a Genius Bar, amid predictions of failure. Apple reported $599,000 in opening-weekend sales. Fans shared queue reports and traveled to later openings as the format spread to Japan and Europe.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Jul ’00Jul ’01Oct ’02Sep ’03Aug ’04Mar ’05Aug ’08Jan ’12Nov ’15Sep ’19Jun ’22Dec ’23PressRetailOpen web
PressRetailOpen web

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Timeline (16)

  1. May 2001

    Apple / Steve Jobs precursor · May 15 ’01

    Apple announced its first two stores and a plan to open 25 that year.[1]

    Open the first post ↗

  2. Apple seed · May 19 ’01

    Apple opened stores at Tysons Corner in McLean, Virginia, and Glendale Galleria in California.[1][2]

  3. MattWin2k and six.of.one / MacCentral forum platform jump · May 19 ’01

    MacCentral forum posters described the opening and a line that persisted after the doors opened.[3]

  1. milestone · Week of May 20, 2001

  2. owner response · Jul 18 ’02

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Why it worked

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Origin
Mixed
Sector
Retail
Region
US
Reported figure
—
Evidence
Grade B

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