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Library/Moment/Bills–Chiefs 13 seconds playoff thriller
Grade B9 sourcesHIS-02040

Bills–Chiefs 13 seconds playoff thriller

Moment · 2022

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The Bills–Chiefs playoff game peaked at 51.7 million U.S. viewers.

Chiefs vs. Bills Finish Reignites NFL Overtime Rules Debate
Sports Illustrated
Arrowhead Stadium (October 27, 2019)
Kj1595 / CC BY-SA 4.0 / Wikimedia Commons
Bills-Chiefs is most-watched TV program since Super Bowl
Associated Press via WDIV
NFL Approves Colts, Eagles' Proposal To Change Possession Rules For Postseason Overtime
Indianapolis Colts
NFL: AFC Divisional Round-Buffalo Bills at Kansas City Chiefs
Sportsnaut
AFC Divisional Playoffs - Buffalo Bills v Kansas City Chiefs
NBC Sports
NFL Twitter in awe of ridiculous Chiefs-Bills ending
FanSided
Bills Facing Criticism for Not Using Squib Kick in Overtime Loss to Chiefs
Sports Illustrated

Spread Score

How it works
Reach13Contagion35Breadth20Velocity100Longevity1732

Numbers

Seed to peak proxy
same day
Jan 23 ’22 to Jan 23 ’22
Platforms
3
Started on TV
Origin
Seeded
Sports

Mechanics

  • Platform jump
  • ControversyPrimary

How it spread

Trace the origin

Kansas City tied Buffalo in 13 seconds and won in overtime. Fans reacted on Twitter and Chiefs fans donated to a Buffalo hospital.

Proxy date; not a directly measured attention peak.

Wikipedia views · Google searchesDec ’21Jan ’22FebMarAprJulOctFeb ’23MayAugNovPeak proxyNational Football LeagueStarts · Jan 23 ’22Football fansJan 23 ’22Sports IllustratedJan 24 ’22TVXPress
TVXPress

Timeline (10)

  1. January 2022

    National Football League seed · Jan 23 ’22

    Buffalo and Kansas City played their divisional playoff game at Arrowhead Stadium.[1]

    NFL: AFC Divisional Round-Buffalo Bills at Kansas City Chiefs

  2. Nielsen peak proxy · Jan 23 ’22

    CBS viewership peaked at 51.7 million during overtime, a proxy for attention to the game.[2][3]

    AFC Divisional Playoffs - Buffalo Bills v Kansas City Chiefs

  3. Football fans platform jump · Jan 23 ’22

    Football fans posted reactions to the finish on Twitter.[4]

    NFL Twitter in awe of ridiculous Chiefs-Bills ending

  1. backlash · Jan 24 ’22

  2. press · Jan 24 ’22

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  1. 1A specific moment can give audiences a concise detail to repeat.
  2. 2

Every number (5)

  • CBS overtime audience peak, Nielsen“there were 51.7 million people watching, Nielsen said”
    51.7M[3]

Press (3 outlets)

  1. Jan 25, 20222 days inAssociated Press via WDIV · Bills-Chiefs is most-watched TV program since Super Bowl

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Origin
Seeded
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B