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Library/Moment/Kobe Bryant's 81-point game
Grade B23 sourcesHIS-01418

Kobe Bryant's 81-point game

Moment · 2006 · Notable

42Editable slideCertificate

Bryant’s 81-point game became full-game replays, highlights, merchandise and a statue.

Clip · NBA on YouTube
Kobe Bryant shooting over Jalen Rose in the 81-point game
NBC Sports
Kobe Bryant scoring against Toronto, January 22, 2006
endlessbender Uploaded by JoeJohnson2 / CC BY 2.0 / Wikimedia Commons
Kobe Bryant's warm-up shirt from the game, at auction
Sotheby's
Nike Kobe 1 Protro 81 anniversary shoe
Nike

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity69Longevity1242

Numbers

Peak proxy date
Week of Jan 23, 2006
Jan 22 ’06 to Week of Jan 23, 2006
Platforms
6
Started on TV
Origin
Seeded
Sports

Mechanics

  • Platform jumpPrimary
  • Controversy
  • Scarcity drop
  • Resale market

How it spread

Trace the origin

Bryant scored 81 as the Lakers beat Toronto and led coverage ahead of NFL playoff results. The game moved through broadband replays, YouTube and a Nike-backed Twitter watch-along, then became memorabilia, anniversary shoes, a museum exhibit and a statue.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’05Mar ’06Oct ’07Dec ’09Apr ’12Nov ’13Mar ’17Jul ’20Dec ’22Jun ’24Dec ’25Oct ’26Peak proxyTVPressOpen webYouTubeXRetail
TVPressOpen webYouTubeXRetail

12 more events on this chart

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Timeline (15)

  1. January 2006

    Kobe Bryant / Los Angeles Lakers seed · Jan 22 ’06

    Bryant scored 81 against Toronto as the Lakers won 122-104, the second-highest individual total at the time.[1][2]

    Open the first post ↗

  2. Los Angeles Times press · Jan 23 ’06

    The Los Angeles Times led its game report with Bryant’s scoring total and the Lakers’ comeback win.[3]

  3. ESPN.com / SportsCenter peak proxy · Week of Jan 23, 2006

    Bryant displaced NFL playoff results atop ESPN.com and SportsCenter, anchoring the week’s press-prominence proxy.[4][5]

  1. owner response · Jan 23 ’06

  2. commercial · Jan 23 ’06

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Why it worked

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Origin
Seeded
Sector
Sports
Region
US
Reported figure
—
Evidence
Grade B

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