Bumble celibacy billboards
Campaign · 2024
Bumble’s celibacy billboards drew backlash and an apology on May 13.
Allie ✞
@allie__voss · May 10, 2024
Hookup culture isn't selling itself - dating apps are doing a lot of the leg work. There's a reason their advertisements, even supposedly relationship-focused ones like Bumble, push SO hard for casual sex: It makes relationships unstable and unlikely (1/5)🧵
Uju Anya
@UjuAnya · May 14, 2024
Men are 76% of Bumble users. Bumble’s main business model is selling men access to women. Bumble won’t alienate their primary customers (men) telling them to quit being shit. They’ll run ads like this to make their product (women) “better” and more available on their app for men.
Tinkerbell 🧚🏾♀️✨️@BlobWithAGob
Bumble need to fuck off and stop trying to shame women into coming back to the apps. Instead of them to run ads targeted at men telling them to be normal.
Tinkerbell 🧚🏾♀️✨️
@BlobWithAGob · May 13, 2024
Bumble need to fuck off and stop trying to shame women into coming back to the apps. Instead of them to run ads targeted at men telling them to be normal.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of May 13, 2024
- Apr 2024 to Week of May 13, 2024
- Platforms
- 5
- Started on Open web
- Origin
- Mixed
- Technology
How it spread
Trace the originBumble’s paid anti-celibacy billboards appeared in April. X and TikTok criticism reached national press, and Bumble apologized on May 13. It offered the billboard space to nonprofits; Feeld later added a celibacy profile option.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
April 2024
Bumble seed · Apr 2024
Bumble placed anti-celibacy ads on US billboards in April.[1]
May 2024
Allie (@allie__voss) platform jump · May 10 ’24
Allie posted a celibacy billboard photo in a thread criticizing dating apps' promotion of casual sex.[2]
@itstuff48 backlash · May 11 ’24
@itstuff48 posted billboard photos and said Bumble was mad women were no longer dating.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Test jokes about personal choices with people who make those choices.
Every number (8)
- May 10 reaction thread only; live rounded X counter“134.5K Views”134.5K[2]
Press (9 outlets)
- May 13, 202442 days in
The Cut / New York Magazine · Bumble’s Anti-Celibacy Campaign Is Not Going Over Well
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