BYJU'S and Lionel Messi
Campaign · 2022
BYJU'S unveiled Messi after announcing 2,500 job cuts; the ambassador deal later stalled.
BYJU'S
@BYJUS · Nov 7, 2022
Dear India, please welcome the man, the legend, the GOAT. The one and only. The MESSI-ah of football… Namaste, Lionel Messi! Here’s to achieving our goals together & bringing access to education to every child in the world. #MessiXBYJUS #EnhanceYourPotential #EducationForAll
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How it worksNumbers
- Welcome video X likes, lower bound; one post, derivatives uncounted
- 2.7K
- As of Oct 26, 2026 · X · BYJU'S / X
- Milestone date
- Week of Nov 4, 2022
- Nov 4 ’22 to Week of Nov 4, 2022
- Platforms
- 7
- Started on Open web
- Origin
- Paid
- Education
How it spread
Trace the originBYJU'S unveiled Messi for Education For All after announcing layoffs. Critics turned the appointment into a spending story. Paid films and an Instagram post followed; ET later reported a contract freeze, and the company entered insolvency.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (15)
March 2022
FIFA precursor · Mar 24 ’22
FIFA announced BYJU'S as an official World Cup sponsor with rights to run football promotions.[1]
October 2022
BYJU'S precursor · Oct 12 ’22
BYJU'S announced plans to cut 2,500 jobs as it sought profitability by March 2023.[2]
November 2022
BYJU'S Education For All seed · Nov 4 ’22
BYJU'S unveiled Messi as Education For All's global ambassador with a photograph of him in its jersey.[3]
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Every number (10)
- January Instagram carousel likes in ten hours; owner claim, nearly“nearly 10 million, or 1 crore, likes in the first ten hours”10M[14]
Press (8 outlets)
- Oct 13, 202222 days before
Reuters via Bangalore Mirror · Byju’s to cut 2,500 staff, aims for profitability by March 2023
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