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Library/Product/Jellycat
Grade A27 sourcesHIS-01175

Jellycat

Product · 1999 · Notable

40Editable slideCertificate

Jellycat reached 4.3m monthly UK searches as collectors shared videos of its plush toys.

Official retail product photograph of Jellycat's Amuseable Croissant Small.
Jellycat / FAO Schwarz
Jellycat
Manifest
TIME100 Most Influential Companies 2026: Jellycat
TIME
Jellycat 25th Anniversary Party
Institute of Contemporary Art, Boston
From queries to growth: Jellycat's journey with search data
Kantar
"Making beautiful things that people remember": in conversation with William Gatacre, co-founder and MD at Jellycat — The MBS Group
The MBS Group
Gen Z consumer takes picture of Jellycat in store.
Fortune
Jellycat
amNewYork
ICA visitors celebrate 25 years of Jellycat toys - The Huntington News
The Huntington News
Jellycat opens Fish & Chips pop-up at Selfridges - Gold Flamingo
Gold Flamingo

Spread Score

How it works
Reach13Contagion45Breadth70Velocity0Longevity8640

Numbers

2025 YTD Tubular-indexed Jellycat TikTok uploads
52.3K
As of Nov 5, 2025 · TikTok · The Measure / Fabric Media
Observed peak date
Week of Jul 18, 2025
Jan 1999 to Week of Jul 18, 2025
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Collectible setPrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Collector videos and filmed shop performances spread Jellycat's plush toys, alongside agency gifting and paid influencers. Wikipedia's seven-day views peaked in July 2025 in the observed window. Jellycat Limited restated 2024 revenue to £315.8m.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia viewsDec ’97Sep ’99Jun ’05Mar ’11Dec ’16Sep ’22Sep ’23Jul ’24DecAug ’25May ’26Jul ’27Observed peakRetailPressTikTokRedditOpen web
RetailPressTikTokRedditOpen web

12 more events on this chart

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Timeline (15)

  1. January 1999

    Jellycat seed · Jan 1999

    Jellycat first used its name on plush toys in January, according to its trademark registration.[1]

    Open the first post ↗

  2. November 2022

    TIME press · Nov 17 ’22

    TIME featured Jellycat's plush kale, mushrooms and blue cheese in its report on adults buying toys.[2]

  3. 2023

    Jellycat owner response · 2023

    Jellycat began posting on TikTok, according to its later annual report.[3]

  1. owner response · Sep 2023

  2. owner response · Feb 24 ’24

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
GB
2025 YTD Tubular-indexed Jellycat TikTok uploads
52.3K
As of Nov 5, 2025 · TikTok · The Measure / Fabric Media
Evidence
Grade A

Spread the same way

Product · Retail · 202420

Milk Makeup Cooling Water Jelly Tint

Milk Makeup (Waldencast)

Milk reported selling roughly 400,000 Jelly Tints in their first three months.

684.1K impressions

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New cases, every week

How the next thing spread, the week it does.