The Hundred cricket launch
Moment · 2021
The ECB reported 510,000 tickets sold or issued for its new cricket competition.
Freedom Sithole
@FreedomS76 · Jul 21, 2021
@tjaldred reading all the negative comments about the format is making me think the organisers had me in mind and no one else, because I'm loving it. Those 40 fewer balls make this almost the perfect length.
The Hundred
@thehundred · Apr 21, 2021
This summer, every ball counts. Be part of the action, be part of The Hundred.
Spread Score
How it worksNumbers
- UK TV reach, whole inaugural tournament; ECB report
- 16.1M
- As of Aug 23, 2021 · TV · Self-reported · England and Wales Cricket Board
- Peak proxy date
- Week of Jul 22, 2021
- Jul 21 ’21 to Week of Jul 22, 2021
- Platforms
- 7
- Started on TV
- Origin
- Mixed
- Sports
How it spread
Trace the originThe Hundred opened with a women’s match on 21 July 2021, after a paid campaign and a year’s delay. Broadcasts and social discussion followed. The ECB reported 510,000 tickets sold or issued and 267,000 attendances at women’s matches in its first season.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
April 2020
ECB precursor · Apr 30 ’20
The ECB postponed the competition to 2021 after concluding it could not stage it during the pandemic.[1]
February 2021
April 2021
@thehundred precursor · Apr 21 ’21
The Hundred released its ticket-sale advert on Twitter as general tickets went on sale.[4]
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Spread the same way
Do this
- 1Put the audience you want to grow in the first fixture and the main broadcast slot.
Every number (19)
- UK TV reach, first week; people, ECB report“8,540,000 - The number of people”8.5M[12]
Press (5 outlets)
- Jul 21, 2021same day
Sky Sports · The Hundred: Oval Invincibles earn thrilling win over Manchester Originals in historic opening match
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