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Library/Campaign/Paul the Octopus
Grade B15 sourcesHIS-01554

Paul the Octopus

Campaign · 2008 · Niche

39Editable slideCertificate

An aquarium octopus correctly picked the winners of eight World Cup matches.

File:Paul the Octopus.jpg - Wikimedia Commons
Wikimedia Commons / Tilla and Mbz1
Animal oracle Paul the Octopus with a shoe.
Tilla / CC BY-SA 3.0 / Wikimedia Commons

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40VelocityNo data yetLongevity3739

Numbers

Milestone date
Jul 9 ’10
Jun 2008 to Jul 9 ’10
Platforms
6
Started on Open web
Origin
Stunt
Sports

Mechanics

  • Real-world spectaclePrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Sea Life staged Paul's flag-box predictions before football matches. His unbeaten World Cup run drew live TV, Facebook fans and YouTube coverage. He picked Spain on July 9, retired after the final and became a documentary subject.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesApr ’08JunNovMay ’09OctApr ’10JulAugOctDecMilestoneOpen webPressTVYouTubeFacebookX
Open webPressTVYouTubeFacebookX

7 more events on this chart

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Timeline (10)

  1. June 2008

    Sea Life Oberhausen seed · Jun 2008

    Sea Life used Paul's food-box choices to predict Germany's European Championship matches.[1][2]

    Open the first post ↗

  2. June 2010

    Sea Life Oberhausen owner response · Jun 22 ’10

    Paul chose Germany over Ghana after correctly picking the Australia and Serbia results.[3]

  3. BBC News press · Jun 25 ’10

    The BBC covered Paul's Germany-over-England pick after it appeared across German media.[1]

  1. platform jump · Jul 6 ’10

  2. platform jump · Jul 6 ’10

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Why it worked

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  1. 1
  2. 2
  3. 3

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Origin
Stunt
Sector
Sports
Region
DE
Reported figure
—
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.