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Library/Music/Silentó: Watch Me (Whip/Nae Nae)
Grade A22 sourcesHIS-01555

Silentó: Watch Me (Whip/Nae Nae)

Music · 2015 · Notable

52Editable slideCertificate

A song built around dance instructions reached No. 3 on the Billboard Hot 100.

Clip · SilentoVEVO on YouTube
Clip · Silento Tv on YouTube
Clip · Tianne King on YouTube
Clip · Just Dance on YouTube
Silentó: Watch Me (Whip/Nae Nae): cover art
Wikipedia (non-free, fair use)
Silentó - Watch Me (Whip/Nae Nae) (Official)
SilentoVEVO on YouTube
Silento’s Watch Me (Whip/Nae Nae) has gone viral. AP Photo
Associated Press via The National

Spread Score

How it works
Reach38Contagion35Breadth90Velocity16Longevity8852

Numbers

Observed peak date
Week of Sep 16, 2015
Jan 2015 to Week of Sep 16, 2015
Platforms
6
Started on Audio
Origin
Mixed
Entertainment

Mechanics

  • Sound or audio memePrimary
  • Challenge
  • Remixable template
  • Platform jump
  • Press loop

How it spread

Trace the origin

Silentó released Watch Me online in January. Fan dance clips spread, then DanceOn paid partner channels to make versions. Capitol signed him, and the song reached No. 3 on the Hot 100. Schools, hospitals and television adopted the routine.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’14Feb ’15AprJunAugSepOctDecMay ’16SepDecObserved peakAudioPressYouTubeTVOpen webFacebook
AudioPressYouTubeTVOpen webFacebook

12 more events on this chart

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Timeline (15)

  1. January 2015

    Silentó seed · Jan 2015

    Silentó uploaded the recorded song to SoundCloud in January.[1]

    Silento’s Watch Me (Whip/Nae Nae) has gone viral. AP Photo
    Open the first post ↗

  2. March 2015

    Billboard press · Mar 6 ’15

    Billboard linked fan videos on Vine and YouTube to Watch Me’s debut on its R&B/Hip-Hop chart.[2]

  3. April 2015

    DanceOn / TuneCore platform jump · Apr 13 ’15

    DanceOn launched #WatchMeDanceOn using paid deals with partner dance channels.[3][4]

  1. commercial · May 1 ’15

  2. owner response · Jun 25 ’15

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Why it worked

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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

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Peaked at #7

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New cases, every week

How the next thing spread, the week it does.