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Library/Film/Space Jam
Grade B18 sourcesHIS-01425

Space Jam

Film · 1996 · Viral

60Editable slideCertificate

Michael Jordan and the Looney Tunes led a $27.5 million opening and a lasting web revival.

Trailer · Warner Bros. Rewind on YouTube
Clip · Screen Junkies on YouTube
Original Space Jam theatrical poster with Michael Jordan and the Looney Tunes
Warner Bros.
Space Jam teaser poster: Bugs Bunny and Michael Jordan, November 15
Wikipedia (non-free, fair use)
Bill Murray, Michael Jordan and Lola Bunny on the bench in the trailer
Warner Bros. Rewind on YouTube
The 1996 Space Jam website homepage, a starfield of planet links
Rolling Stone
The Looney Tunes in a still from Space Jam
Warner Bros. (press release via Animation World Network)
Bugs Bunny and Michael Jordan share a water bottle in the locker room
Warner Bros. / Bruce Talamon

Spread Score

How it works
Reach79Contagion35Breadth80VelocityNo data yetLongevity2860

Numbers

Worldwide gross: reported range across reporting dates
$230M–$250.2M
As of Sep 10, 2009 · Chicago Tribune
Peak proxy date
Week of Nov 17, 1996
Nov 15 ’96 to Week of Nov 17, 1996
Platforms
8
Started on Box office
Leverage
2.6×
$230M on $80M–$90M budget

Mechanics

  • RevivalPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Space Jam opened at No. 1 with Michael Jordan and the Looney Tunes, backed by merchandise tie-ins. Its old website resurfaced on Reddit and Twitter, prompting press coverage. Anniversary screenings, shoes and online parodies extended its afterlife.

Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.

Sep ’90Jan ’93Mar ’96Mar ’97Nov ’02Sep ’08Feb ’11Jun ’14Feb ’17Jul ’20Apr ’24Jul ’27TVOpen webRetailBox officePressRedditXYouTube
TVOpen webRetailBox officePressRedditXYouTube

13 more events on this chart

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Timeline (16)

  1. 1992

    Nike / Michael Jordan / Bugs Bunny precursor · 1992

    Nike paired Michael Jordan and Bugs Bunny in the Hare Jordan commercial.[1][2]

    Open the first post ↗

  2. 1996

    Warner Bros. Online precursor · 1996

    Warner's web team built a promotional site with games, downloads and a QuickTime trailer.[3][4]

    The 1996 Space Jam website homepage, a starfield of planet links

  3. October 1996

    Warner Bros. / promotional partners precursor · Oct 17 ’96

    Warner's partners sold film tie-ins before release.[5]

  1. seed · Nov 15 ’96

  2. press · Nov 17 ’96

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 9 sourced numbers and 18 sources. Start with a free account.

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Origin
Mixed
Sector
Entertainment
Region
US
Worldwide gross: reported range across reporting dates
$230M–$250.2M
As of Sep 10, 2009 · Chicago Tribune
Evidence
Grade B

Spread the same way

Film · Box office · 200974

Avatar (2009)

Twentieth Century Fox (distributor); James Cameron / Lightstorm Entertainment

James Cameron's 3D film earned $2.74 billion worldwide in its original release.

$2.92B box office

1 / 8

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