Unity runtime fee backlash
Moment · 2023
Unity revised its per-install fee after 16 studios turned off its ads.
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How it worksNumbers
- Seed to milestone
- 3 days
- Sep 12 ’23 to Sep 15 ’23
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- 3
- Started on Open web
- Origin
- Seeded
- Technology
Mechanics
How it spread
Trace the originUnity announced an install fee, prompting developers to criticize it on social platforms and in the press. Studios boycotted Unity ads, and the company revised the policy before canceling it in 2024.
Documented milestone; not a measured attention peak.
Timeline (12)
September 2023
Unity seed · Sep 12 ’23
Unity announced a fee for qualifying games based on installations.[1]
Rami Ismail platform jump · Sep 12 ’23
Rami Ismail warned on X that users could run mass install campaigns.[2]
Ars Technica press · Sep 13 ’23
Ars Technica reported developer criticism of the new install pricing.[3]
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Do this
- 1Explain how pricing changes affect existing customers before announcing them.
Every number (7)
- Studios reported to have pulled ads“16 different studios have pulled their Unity and IronSource ads”16[5]
Press (4 outlets)
- Sep 13, 20231 day in
Ars Technica · Unity’s new per-install pricing enrages the game development community
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