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Library/Series/Yellowstone
Grade A20 sourcesHIS-01389

Yellowstone

Series · 2018 · Notable

52Editable slideCertificate

Paramount reported 12.1 million Yellowstone viewers across premiere telecasts and encores.

A rider crossing Montana grassland, Yellowstone artwork
Paramount Network / MTV Entertainment Studios / 101 Studios; Taylor Sheridan and John Linson
A model in the Wrangler x Yellowstone collection
Wrangler / Kontoor Brands
A Yellowstone ranch helicopter on the grass
Variety
Kevin Costner as John Dutton by a ranch tent
Deadline
Kevin Costner as John Dutton
The Hollywood Reporter
Kevin Costner leaning on a fence beside a horse
University of Montana
Taylor Sheridan at the 6666 Ranch
The Hollywood Reporter
Kelsey Asbille and Luke Grimes in a 2018 interview
Sidewalks Entertainment / Wikimedia Commons
Two ranch hands at a barn door in Yellowstone
Deadline

Spread Score

How it works
Reach67Contagion35Breadth80Velocity0Longevity5652

Numbers

CBS debut potential social impressions; owner estimate, non-unique
163M
As of Sep 17, 2023 · Self-reported · CBS
Seed to milestone
3.6 years
Jun 14 ’18 to Jan 2 ’22
Platforms
7
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Identity badgePrimary
  • Platform jump
  • Controversy
  • Maker origin

How it spread

Trace the origin

Yellowstone moved from a free Montana screening to cable and Peacock. Its fifth-season launch drew a reported 12.1 million viewers across telecasts and encores. Fans made memes, licensed clothing followed, and Paramount expanded the Dutton story into prequels.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesFeb ’18JunApr ’19Jun ’20Jun ’21DecJul ’22DecJun ’23OctMay ’24DecMilestoneYouTubeTVOpen webInstagramRetailFacebookPress
YouTubeTVOpen webInstagramRetailFacebookPress

12 more events on this chart

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Timeline (15)

  1. April 2018

    Paramount Network precursor · Apr 26 ’18

    Paramount released a trailer and supported its April push with NFL Draft placements and social ads.[1][2]

    Open the first post ↗

  2. June 2018

    The Wilma / Paramount Network seed · Jun 14 ’18

    The Wilma hosted a free public screening of Yellowstone in Missoula before its cable premiere.[3]

    A rider crossing Montana grassland, Yellowstone artwork

  3. Paramount Network commercial · Jun 20 ’18

    Yellowstone premiered on cable to 2.8 million live-plus-same-day viewers.[4][5]

    A Yellowstone ranch helicopter on the grass

  1. commercial · Jul 15 ’20

  2. platform jump · Nov 5 ’21

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
CBS debut potential social impressions; owner estimate, non-unique
163M
As of Sep 17, 2023 · Self-reported · CBS
Evidence
Grade A

Spread the same way

Series · Open web · 202356

Beef (series)

A24 (studio); Netflix (distributor); Lee Sung Jin (creator)

Netflix’s road-rage series won eight Emmys after topping Nielsen’s streaming chart.

Peaked at #1

1 / 8

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