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Library/Music/Yes We Can (will.i.am)
Grade B12 sourcesHIS-01665

Yes We Can (will.i.am)

Music · 2008 · Niche

36Editable slideCertificate

will.i.am’s Obama music video had 24,353,527 views on its original YouTube upload.

Original · will.i.am / Jesse Dylan
Yes We Can (will.i.am): cover art
Wikipedia (non-free, fair use)
Yes We Can - Barack Obama Music Video
WeCan08 on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity65Longevity1536

Numbers

Seed to milestone
3 months
Feb 1 ’08 to May 6 ’08
Platforms
4
Started on TV
Origin
Seeded
Politics & civic

Mechanics

  • Maker origin
  • Platform jumpPrimary
  • Press loop
  • Newsjacking

How it spread

Trace the origin

ABC premiered the video before its YouTube release. The Obama campaign screened it and asked supporters to share it. Press covered parodies, and will.i.am performed the Emmy-winning song at the Democratic convention.

Documented milestone; not a measured attention peak.

Google searchesNov ’07Feb ’08MarMayJulOctSep ’09Aug ’10Jul ’11Jun ’12DecMilestoneTVYouTubeOpen webPress
TVYouTubeOpen webPress

7 more events on this chart

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Timeline (10)

  1. February 2008

    ABC News Now seed · Feb 1 ’08

    ABC News Now premiered the completed music video on What’s the Buzz.[1][2]

    Open the first post ↗

  2. WeCan08 platform jump · Feb 2 ’08

    The official video appeared on YouTube.[3][4]

  3. Michelle Obama / Obama campaign platform jump · Feb 5 ’08

    Michelle Obama emailed Pesce asking him to share the video through his social networks.[5][6]

  1. platform jump · Feb 7 ’08

  2. press · Feb 8 ’08

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Why it worked

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  1. 1
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Origin
Seeded
Sector
Politics & civic
Region
US
Reported figure
—
Evidence
Grade B

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