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Library/Meme & format/Baby Yoda
Grade B33 sourcesHIS-00034

Baby Yoda

Meme & format · 2019 · Viral

Made by Lucasfilm and Disney in-house · Source

66Editable slideCertificate

Baby Yoda memes preceded a licensed plush that ranked No. 1 in US plush sales.

ellie 🧷

@fakehappymeal · Nov 12, 2019

baby yoda 🥺💚 h

4.8K77
Original · @fakehappymeal

Jon Favreau

@Jon_Favreau · Nov 19, 2019

Original concept art. #TheMandalorian

173.5K2.2K
Post · @Jon_Favreau on X
Original concept art. #TheMandalorian
@Jon_Favreau on X
baby yoda 🥺💚
@fakehappymeal on X
No Baby Yoda Merch? It Could be Costing Disney $2.7M
Jungle Scout
The Mandalorian and Grogu Journeys to the Big Screen
Lucasfilm / StarWars.com
The Mandalorian in the preview image on Lucasfilm’s official trailer page.
Lucasfilm
Baby Yoda / Grogu | Know Your Meme
Know Your Meme

Spread Score

How it works
ReachNo data yetContagion70Breadth80Velocity40Longevity6666

Numbers

Peak date
Week of Nov 30, 2019
Nov 12 ’19 to Week of Nov 30, 2019
Platforms
6
Started on X
Origin
Organic
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Dupe economy
  • Controversy
  • Scarcity drop

How it spread

Trace the origin

A fan posted a Baby Yoda GIF after The Mandalorian premiered. Twitter and Reddit memes became handmade toys and licensed preorders. Mattel said its Child plush led US plush sales in 2020.

Dates use the stated precision; chart positions are date anchors.

Google searchesSep ’19DecFeb ’20MaySepJan ’21JunApr ’22DecOct ’23PeakOpen webXRedditPressRetailInstagram
Open webXRedditPressRetailInstagram

14 more events on this chart

Join free to see them

Timeline (17)

  1. November 2019

    Lucasfilm precursor · Nov 12 ’19

    Lucasfilm revealed the Child at the end of The Mandalorian’s Disney+ premiere.[1][2]

  2. @fakehappymeal seed · Nov 12 ’19

    @fakehappymeal posted a GIF of the Child’s introduction.[3][4]

    baby yoda 🥺💚

  3. SkyeHammer platform jump · Nov 12 ’19

    SkyeHammer posted a higher-resolution Baby Yoda photograph on Reddit.[4]

    Baby Yoda / Grogu | Know Your Meme
Changelogupdated Oct 13 ’26
  1. 2026-10-13Added 10 sources · Archived 10 sources · Revised 9 numbers · Added 1 evidence check · Score 59 → 63
  2. 2026-10-12Added: 16 events, 20 sources · Score 59
Origin
Organic
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

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@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

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10 sold

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How the next thing spread, the week it does.

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· Source
Google searchesSep ’19DecFeb ’20MaySepJan ’21JunApr ’22DecOct ’23PeakOpen webXRedditPressRetailInstagram
Open webXRedditPressRetailInstagram

14 more events on this chart

Join free to see them

  1. November 2019

    Lucasfilm precursor · Nov 12 ’19

    Lucasfilm revealed the Child at the end of The Mandalorian’s Disney+ premiere.[1][2]

  2. @fakehappymeal seed · Nov 12 ’19

    @fakehappymeal posted a GIF of the Child’s introduction.[3][4]

    baby yoda 🥺💚

  3. SkyeHammer platform jump · Nov 12 ’19

    SkyeHammer posted a higher-resolution Baby Yoda photograph on Reddit.[4]

    Baby Yoda / Grogu | Know Your Meme

  1. press · Nov 12 ’19

  2. owner response · Nov 19 ’19

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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