LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Trend & aesthetic/In My Feelings Challenge
Grade B27 sourcesHIS-00227

In My Feelings Challenge

Trend & aesthetic · 2018 · Notable

56Editable slideCertificate

A street dance became an Instagram challenge with over 678,000 hashtag posts.

Original · Shiggy (@theshiggyshow)
Clip · Siraj Raval on YouTube
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"
Shiggy 🇬🇩 on Instagram
Drake meets 'the legend' and creator of 'In My Feelings' Challenge: 'We went number one'
Good Morning America / ABC News
Odell Beckham Jr on Instagram: "Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! 🤣😂😭 @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow"
Odell Beckham Jr on Instagram
Shiggy Teaches Breakfast Club Old Heads The In My Feelings Challenge | The Breakfast Club | The Breakfast Club
The Breakfast Club / iHeartRadio
Drake
Billboard
Drake scores his third Number 1 single of 2018 with In My Feelings
Official Charts Company
Drake In My Feelings Challenge AI
Siraj Raval on YouTube
American football star Odell Beckham Jr. doing the #InMyFeelingsChallenge. Picture: Instagram
The Washington Post (via IOL)
Shiggy, comedian behind "In My Feelings" challenge, warns against jumping out of cars
CBS News
JIMMY KIMMEL
TIME
Shiggy on how the 'In My Feelings Challenge' changed his life
ABC News
Drake Boy Meets World Tour - Sydney
TIME
Drake - In My Feelings
DrakeVEVO on YouTube
"Super dangerous": Police warn against jumping out of moving cars for "In My Feelings" challenge
CBS News
The In My Feelings challenge: What is it and how did the viral dance craze start?
Official Charts Company
Keke / "In My Feelings" Challenge | Know Your Meme
Know Your Meme
Drake’s New Song “In My Feelings” Sparks Internet Dance Challenge
XXL
The #InMyFeelingsChallenge has been tweeted about over 2.5 million times
The FADER
Volvo lança desafio inspirado em vídeo viral do Instagram
Exame / AdNews
6ix9ine, G Herbo & More Join Drake’s “In My Feelings” Challenge
XXL
Watch Shiggy try to get his $250K from Drake
The FADER

Spread Score

How it works
ReachNo data yetContagion45Breadth80Velocity45Longevity4956

Numbers

Instagram posts tagged #InMyFeelingsChallenge
678K
As of Dec 21, 2018 · Instagram · ABC News
Peak date
Week of Jul 19, 2018
Jun 30 ’18 to Week of Jul 19, 2018
Platforms
7
Started on Instagram
Origin
Seeded
Entertainment

Mechanics

  • ChallengePrimary
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Shiggy posted a dance, and Odell Beckham Jr. invited others to copy it. Versions reached Instagram, YouTube and Twitter. Drake met Shiggy as the song topped the US chart, then featured him in its video. Volvo later made a safety-themed derivative.

Dates use the stated precision; chart positions are date anchors.

Google searchesJun ’18JulAugSepOctDecPeakInstagramYouTubePressAudioXOpen webTV
InstagramYouTubePressAudioXOpen webTV

15 more events on this chart

Join free to see them

Timeline (18)

  1. June 2018

    Shiggy seed · Jun 30 ’18

    Shiggy posted a street dance to Drake's In My Feelings on Instagram.[1][2]

    Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"
    Open the first post ↗

  2. July 2018

    Odell Beckham Jr. platform jump · Jul 4 ’18

    Odell Beckham Jr. posted his dance and invited followers to use #DoTheShiggy.[1][3]

    Odell Beckham Jr on Instagram: "Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! 🤣😂😭 @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow"

  3. Now That’s Trending platform jump · Jul 6 ’18

    Now That’s Trending posted a compilation of challenge participants on YouTube.[1]

    Keke / "In My Feelings" Challenge | Know Your Meme
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 25 sources · Score 57
Origin
Seeded
Sector
Entertainment
Region
Global
Instagram posts tagged #InMyFeelingsChallenge
678K
As of Dec 21, 2018 · Instagram · ABC News
Evidence
Grade B

Spread the same way

Apple dance

TikTok · 2024

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives

Fancy Like

Audio · 2021

61
Fancy Like

4.3B impressions

Gentleminions

TikTok · 2022

53
🍌#fyp #minions #banana

500 derivatives

Buss It Challenge

TikTok · 2021

52
Erica Banks - Buss It [Official Music Video]

Peaked at #7

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJun ’18JulAugSepOctDecPeakInstagramYouTubePressAudioXOpen webTV
InstagramYouTubePressAudioXOpen webTV

15 more events on this chart

Join free to see them

  1. June 2018

    Shiggy seed · Jun 30 ’18

    Shiggy posted a street dance to Drake's In My Feelings on Instagram.[1][2]

    Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"
    Open the first post ↗

  2. July 2018

    Odell Beckham Jr. platform jump · Jul 4 ’18

    Odell Beckham Jr. posted his dance and invited followers to use #DoTheShiggy.[1][3]

    Odell Beckham Jr on Instagram: "Happy 4th!!! This how I’m Pullin up to the bop-bop-barbecues all day! 🤣😂😭 @theshiggyshow Everybody get crazy wit it and hashtag #DoTheShiggy legggoo @theshiggyshow"

  3. Now That’s Trending platform jump · Jul 6 ’18

    Now That’s Trending posted a compilation of challenge participants on YouTube.[1]

    Keke / "In My Feelings" Challenge | Know Your Meme

  1. press · Jul 6 ’18

  2. owner response · Jul 10 ’18

Join free to see the other 15 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 27 sources. Start with a free account.

Join freeGo Pro