MapQuest's Lake Ontario stance
Campaign · 2026 · Notable
MapQuest kept the Lake Ontario name and reached No. 1 in the U.S. App Store.
Spread Score
How it worksNumbers
- Seed to peak
- 6 days
- Aug 27 ’26 to Sep 2 ’26
- Platforms
- 8
- Started on X
- Origin
- Mixed
- Technology
How it spread
Trace the originMapQuest’s Lake Ontario post drew endorsements and criticism on X, Bluesky and TikTok. The app topped the U.S. App Store, then MapQuest extended the stance into billboard advertising and merchandise. Doug Berger later reported three million new downloads.
15 more events on this chart
Join free to see themTimeline (18)
August 2026
Donald Trump precursor · Aug 27 ’26
Trump signed an order directing federal agencies to rename Lake Ontario as Lake America.[1]
@MapQuest seed · Aug 27 ’26
MapQuest posted a Lake Ontario map with the caption “We’re not changing it.”[2]
Joyce White Vance platform jump · Aug 27 ’26
Joyce White Vance endorsed MapQuest on Bluesky and linked its lake-name generator.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 22 sources · Score 36
Spread the same way
New cases, every week
How the next thing spread, the week it does.