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Library/Campaign/Robert Downey Jr. Delivers a Real Bionic Arm
Grade B17 sourcesHIS-00297

Robert Downey Jr. Delivers a Real Bionic Arm

Campaign · 2015 · Notable

49Editable slideCertificate

Microsoft’s arm-delivery video reached 10 million YouTube views.

Original · re-upload by Objective3D

Robert Downey Jr

@RobertDowneyJr · Mar 12, 2015

Honored to present a bionic #IronMan arm to Alex through @msonenote’s #CollectiveProject. Check the bowtie. #dapper amp.twimg.com/v/9c4e001b-c2f…

30.6K2.1K
Post · @RobertDowneyJr on X
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.
Objective3D on YouTube
Downey’s Facebook post with a still of Alex Pring receiving the Iron Man-themed bionic arm.
University of Central Florida
An ‘Uber for motorcycle taxis,’ beefed up Microsoft data services and the cloud gets bigger, and more secure — Weekend Reading: Feb. 20 Edition - The Official Microsoft Blog
Microsoft
Robert Downey Jr. gives young fan 3D-printed Iron Man arm
CNET via CBS News
3-D Arm Team, UCF and Blue Man Make Announcement; Provide Limbs for Children
University of Central Florida
UCF's 3-D Printed Team and Winter the Dolphin Surprise 10-year-old
University of Central Florida
UCF, Orlando City Soccer Club Give Brazilian Boy Bionic Arm
University of Central Florida
Limbitless Solutions Hosts Community Event, Launches Global Initiative
University of Central Florida
UCF Alumni Association Presents 2015 Michelle Akers Award
University of Central Florida
Robert Downey Jr delivers real bionic arm to seven-year-old boy - watch
NME
A cartoon poster, a short blonde hair woman wearing electronic deceives looking at the right side, a man sitting on a chair floating in the air looking at her seriously
Nursing Clio

Spread Score

How it works
Reach58Contagion35Breadth60Velocity73Longevity1349

Numbers

Agency-reported campaign impressions
2B
Self-reported · The One Club for Creativity
Peak date
Week of Mar 13, 2015
Mar 12 ’15 to Week of Mar 13, 2015
Platforms
5
Started on YouTube
Origin
Stunt
Technology

Mechanics

  • Celebrity amplifierPrimary
  • Real-world spectacle
  • Underdog
  • Visible in use
  • Platform jump

How it spread

Trace the origin

Microsoft filmed Downey delivering a Limbitless arm to Alex Pring. Downey shared it on Facebook and Twitter; press and a forum carried it further. Limbitless later worked with Blue Man Group and an aquarium on other deliveries.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’15AprMayJulSepNovFeb ’16JulDecJul ’17PeakOpen webYouTubeXFacebookPress
Open webYouTubeXFacebookPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2015

    Microsoft precursor · Feb 20 ’15

    Microsoft introduced Manero and Limbitless Solutions in The Collective Project.[1]

    An ‘Uber for motorcycle taxis,’ beefed up Microsoft data services and the cloud gets bigger, and more secure — Weekend Reading: Feb. 20 Edition - The Official Microsoft Blog
    Open the first post ↗

  2. March 2015

    Microsoft Office 365 seed · Mar 12 ’15

    Microsoft released the video of Downey giving Alex Pring an Iron Man-themed bionic arm.[2][3]

  3. @RobertDowneyJr platform jump · Mar 12 ’15

    Downey posted the arm-delivery video to Twitter, where he had 3.85 million followers.[4][2]

    3.9M followers
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 17 sources · Score 64
Origin
Stunt
Sector
Technology
Region
US
Agency-reported campaign impressions
2B
Self-reported · The One Club for Creativity
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’15AprMayJulSepNovFeb ’16JulDecJul ’17PeakOpen webYouTubeXFacebookPress
Open webYouTubeXFacebookPress

13 more events on this chart

Join free to see them

  1. February 2015

    Microsoft precursor · Feb 20 ’15

    Microsoft introduced Manero and Limbitless Solutions in The Collective Project.[1]

    An ‘Uber for motorcycle taxis,’ beefed up Microsoft data services and the cloud gets bigger, and more secure — Weekend Reading: Feb. 20 Edition - The Official Microsoft Blog
    Open the first post ↗

  2. March 2015

    Microsoft Office 365 seed · Mar 12 ’15

    Microsoft released the video of Downey giving Alex Pring an Iron Man-themed bionic arm.[2][3]

  3. @RobertDowneyJr platform jump · Mar 12 ’15

    Downey posted the arm-delivery video to Twitter, where he had 3.85 million followers.[4][2]

    3.9M followers

  1. platform jump · Mar 12 ’15

  2. press · Mar 12 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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