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Library/Campaign/Netflix: Alcaraz Signs
Grade B22 sourcesHIS-00371

Netflix: Alcaraz Signs

Campaign · 2024 · Notable

50Editable slideCertificate

Netflix's Alcaraz camera stunt claimed 1.2 billion impressions.

Tennis TV

@TennisTV · Mar 10, 2024

Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

88484
Original · Netflix / DAVID Madrid / Carlos Alcaraz

The Tennis Letter

@TheTennisLetter · Mar 10, 2024

Carlos Alcaraz signs the camera after beating Aliassime at Indian Wells: “N. See you soon!”

1.3K48
Post · @TheTennisLetter on X

Carlos Alcaraz

@carlosalcaraz · Mar 10, 2024

N 😜

5.2K340
Post · @carlosalcaraz on X

Tennis TV

@TennisTV · Mar 12, 2024

👀 @carlosalcaraz #TennisParadise

Tennis TV@TennisTV

Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

57515
Post · @TennisTV on X

Carlos Alcaraz

@carlosalcaraz · Mar 12, 2024

Tudum! Stay tuned 🤫

Tennis TV@TennisTV

👀 @carlosalcaraz #TennisParadise

3.4K105
Post · @carlosalcaraz on X

Netflix

@netflix · Mar 14, 2024

GAME. SET. NETFLIX. A Carlos Alcaraz docuseries is coming to Netflix in 2025!

3.8K131
Post · @netflix on X
Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN
@TennisTV on X
'Alcaraz, the Docuseries': An Incredible Journey Through the Eyes of Carlos Alcaraz - About Netflix
Netflix
Carlos Alcaraz
The Hollywood Reporter
Carlos Alcaraz signs the camera after beating Aliassime at Indian Wells: “N. See you soon!”
@TheTennisLetter on X
Carlos Alcaraz signs the camera after beating Aliassime at Indian Wells: “N. See you soon!”
@TheTennisLetter on X
BNP Paribas Open: Defending champion Carlos Alcaraz and Iga Swiatek storm through at Indian Wells
Sky Sports
GAME. SET. NETFLIX. A Carlos Alcaraz docuseries is coming to Netflix in 2025!
@netflix on X
Carlos Alcaraz
Deadline
The One Club Announces Finalists from 49 Countries For The One Show 2025
The One Club for Creativity
Netflix | Alcaraz Signs
The One Club for Creativity
El festival de Cannes premia un spot para Netflix casi idéntico a otro anterior de Turismo de Murcia - Murcia Visual
Murcia Visual

Spread Score

How it works
Reach54Contagion35Breadth70Velocity69Longevity1550

Numbers

Campaign submission claim; reporting period undisclosed
1.2B
Self-reported · The One Club for Creativity
Seed to peak
4 days
Mar 10 ’24 to Mar 14 ’24
Platforms
5
Started on TV
Origin
Mixed
Entertainment

Mechanics

  • Mystery & lorePrimary
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Alcaraz wrote cryptic camera messages during Indian Wells. Tennis accounts shared clips and fans guessed the meaning on X and Reddit. Netflix revealed a docuseries and ran planned outdoor ads. The campaign submission claimed 1.2 billion impressions.

Google searchesFeb ’24AprJunSepDecApr ’25JulOctFeb ’26AprPeakTVXRedditPressOpen web
TVXRedditPressOpen web

14 more events on this chart

Join free to see them

Timeline (17)

  1. March 2024

    Netflix / Morena Films precursor · Mar 2024

    Filming of Alcaraz, the Docuseries began during The Netflix Slam.[1][2]

    Carlos Alcaraz

  2. Carlos Alcaraz / Netflix / DAVID Madrid seed · Mar 10 ’24

    Alcaraz wrote "N. See you soon" on the camera after beating Auger-Aliassime at Indian Wells.[3][4][5]

    Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

  3. The Tennis Letter platform jump · Mar 10 ’24

    The Tennis Letter posted the camera message before Tennis TV published its own clip.[6][4]

    Carlos Alcaraz signs the camera after beating Aliassime at Indian Wells: “N. See you soon!”
Origin
Mixed
Sector
Entertainment
Region
ES
Campaign submission claim; reporting period undisclosed
1.2B
Self-reported · The One Club for Creativity
Evidence
Grade B

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Just One Cornetto (ReMAXed)

Instagram · 2026

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

Grand Theft Auto VI Trailer 1

YouTube · 2023

62
Grand Theft Auto VI Trailer 1

268M views

IHOb

X · 2018

57
For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb

42.5B impressions

Hyundai: A Message to Space

YouTube · 2015

56
Hyundai : A Message to Space

70M views

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’24AprJunSepDecApr ’25JulOctFeb ’26AprPeakTVXRedditPressOpen web
TVXRedditPressOpen web

14 more events on this chart

Join free to see them

  1. March 2024

    Netflix / Morena Films precursor · Mar 2024

    Filming of Alcaraz, the Docuseries began during The Netflix Slam.[1][2]

    Carlos Alcaraz

  2. Carlos Alcaraz / Netflix / DAVID Madrid seed · Mar 10 ’24

    Alcaraz wrote "N. See you soon" on the camera after beating Auger-Aliassime at Indian Wells.[3][4][5]

    Who/what/where/when? “N” 🖊️ @carlosalcaraz @BNPPARIBASOPEN

  3. The Tennis Letter platform jump · Mar 10 ’24

    The Tennis Letter posted the camera message before Tennis TV published its own clip.[6][4]

    Carlos Alcaraz signs the camera after beating Aliassime at Indian Wells: “N. See you soon!”

  1. owner response · Mar 10 ’24

  2. platform jump · Mar 10 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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